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WWW2010 Contents

WICOW'10 Contents

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WWW2010 Table of Contents

	Message from the General Chairs Michael Rappa (North Carolina State University) Paul Jones (University of North Carolina at Chapel Hill)
	Message from the Chair of IW3C2 Mary Ellen Zurko (IBM Software Group)
	Message from the Program Chairs Juliana Freire (University of Utah) Soumen Chakrabarti (Indian Institute of Technology)
	19th International World Wide Web Conference Organization
	19th International World Wide Web Conference Program Committee
	WWW2010 External Reviewers
	WWW2010 Author Index

	Full Papers
	Posters
	Demo Presentations
	Panels
	Tutorials
	Developers Track

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WWW2010 Tutorials

Web Search Engine Metrics: (Direct Metrics to Measure User Satisfaction) (Page 1343)
Ali Dasdan (eBay, Inc.)
Kostas Tsioutsiouliklis (Yahoo!, Inc.)
Emre Velipasaoglu (Yahoo!, Inc.)

Enterprise and Desktop Search (Page 1345)
Pavel Dmitriev (Yahoo! Laboratories)
Pavel Serdyukov (Delft University of Technology)
Sergey Chernov (L3S Research Center, Germany)

How to Consume Linked Data on the Web: Tutorial Description (Page 1347)
Olaf Hartig (Humboldt-Universität zu Berlin)
Juan Sequeda (University of Texas at Austin)
Jamie Taylor (Metaweb Technologies, Inc.)
Patrick Sinclair (British Broadcasting Corporation)

Optimal Marketing and Pricing Over Social Networks (Page 1349)
Nicole Immorlica (Northwestern University)
Vahab S. Mirrokni (Google Research)

Web Search/Browse Log Mining: Challenges, Methods, and Applications: (Page 1351)
Daxin Jiang (Microsoft Research Asia)
Jian Pei (Simon Fraser University)
Hang Li (Microsoft Research Asia)

Applications of Open Search Tools (Page 1353)
Rosie Jones (Yahoo! Laboratories)
Ted Drake (Yahoo! Inc.)

Introduction to Social Recommendation (Page 1355)
Irwin King (The Chinese University of Hong Kong)
Michael R. Lyu (The Chinese University of Hong Kong)
Hao Ma (The Chinese University of Hong Kong)

Linking Content in Unstructured Sources (Page 1357)
Marie-Francine Moens (Katholieke Universiteit Leuven)

RESTful Web Services: Principles, Patterns, Emerging Technologies (Page 1359)
Cesare Pautasso (University of Lugano)
Erik Wilde (University of California, Berkeley)