The Ad Selection Problem
Web advertising supports a large segment of today's Internet ecosystem. The total internet advertiser spend in 2006 is estimated at over 17 billion dollars with a growth rate of almost 20% year over year growth.
All major search engines and the a large portion of web sites exhibit some form of online advertising; online advertising has become a very significant element of the Web browsing experience. Online advertising providers use sophisticated advertisement selection and ranking algorithms with the dual aim of maximizing revenue while providing a superior user experience. There are parallels between advertisement ranking and search result ranking, but there are also core differences and new areas of research. For example, ads should be matched to the commercial intent of the users rather then to their information needs. Thus, advertisement targeting and ranking is a very complex research problem, since it combines relevance with user interaction models, advertiser valuations, and commercial constraints. Web advertising combines a number of core research areas including: machine learning, data mining, search, auction theory, and user modeling.
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Online advertising providers use sophisticated ad targeting and ranking algorithms with the dual aim of maximizing revenue while providing a superior user experience. As a result, advertising optimization is a very complex research problem, since it combines relevance with user interaction models, advertiser valuations, and commercial constraints. Online advertising integrates a number of core research areas: machine learning, data mining, search, auction theory, and user modeling.
This workshop is intended to serve as an open forum for discussion of new ideas and current research in the field of online advertising. We expect that the workshop will promote a community of researchers interested in this area and yield future collaboration and exchanges.
The research included should address problems faced by advertisers, end-users, advertising platforms, and the market.
- Submission Deadline: February 25th 2008 extended
- Notification Date: March 14th 2008 extended
- Final Submission Date: March 31th 2008 extended
- Workshop: April 22nd 2008
Submissions are accepted through the TROA2008 page at easychair.org
Papers should be no longer than 8 pages, including all references and figures. Papers should be submitted in WWW2008 proceedings format (two columns, 9pt font, approximately one-inch margins), which can be found at:
WWW2008 Proceedings Templates
All papers must be submitted in either Adobe Portable Document Format (PDF), or Microsoft Word Format (doc). Please ensure that any special fonts used are included in the submitted documents. All papers must be original and must not have been published or under review elsewhere.