Theme and Topics
The workshop is intended to cover a wide range of topics on online advertising, with a focus on research on targeting and ranking of relevant advertisements. The research should address problems faced by advertiser, end-users, advertising platforms, and the market.
The topics will range across the following themes:
- Ad relevance evaluation
- Query expansion\rewrite\augmentation for improved ad selection
- Semantic ad relevance improvements
- Personalization of ads
- User intent evaluation (including: commercial intent detection)
- Measures and metrics for online advertising
- Ad ranking, return on investment, and yield optimization techniques
- Web content analysis for ad selection (keyword extraction, categorization, and summarization)
- Behavioral targeting and retargeting for online advertising
- Detection of ad aggregator and spam advertisers
- Fraud and low quality traffic detection
- Video advertising and interactive ad formats
- Optimization for guaranteed delivery advertising
- Forecasting of click rates and impressions
- Advertising system performance and scaling
- Data sources for research
- Advertising in faceted search and category based ads
- Preserving user, advertiser and publisher privacy
- New auction and business models for online advertising
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Submission guidelines
Submissions are accepted through the TROA2008 page at easychair.org
Papers should be no longer than 8 pages, including all references and figures. Papers should be submitted in WWW2008 proceedings format (two columns, 9pt font, approximately one-inch margins), which can be found at:
WWW2008 Proceedings Templates
All papers must be submitted in either Adobe Portable Document Format (PDF), or Microsoft Word Format (doc). Please ensure that any special fonts used are included in the submitted documents. All papers must be original and must not have been published or under review elsewhere.
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