Temporal Rules for Mobile Web Personalization

• Martin Halvey, University College Dublin, Ireland
• Mark Keane, University College Dublin, Ireland
• Barry Smyth, University College Dublin, Ireland

Full text:

Track: Posters

There are many systems that attempt to predict user navigation on the Internet through the use of past behavior, preferences and environmental factors. We believe that many of these models have shortcomings, in that they do not take into account that users may have many different sets of preferences. Specifically, we investigate time as an environmental factor in making predictions about user navigation. We present methods for creating temporal rules that describe user navigation patterns. We also show the benefit of using these rules to predict user navigation and also show the benefits of these models over traditional methods. An analysis is carried out on a sample of usage logs for Wireless Application Protocol (WAP) browsing, and the results of this analysis verify our hypothesis.

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