Poster

Track: Posters

Paper Title:
Determining User's Interest in Real Time

Authors:

• Sanasam Ranbir Singh(Indian Institute of Technology Madras)
• Hema A. Murthy(Indian Institute of Technology Madras)
• Timothy A. Gonsalves(Indian Institute of Technology Madras)

Abstract:
Most of the search engine optimization techniques attempt to predict users interest by learning from the past information collected from different sources. But, a user's current interest often depends on many factors which are not captured in the past information. In this paper, we attempt to identify user's current interest in real time from the information provided by the user in the current query session. By identifying user's interest in real time, the engine could adapt differently to different users in real time. Experimental verification indicates that our approach is encouraging for short queries

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