General CFP
| Data Mining | Industrial Practice and Experience | Internet Monetization |
Performance, Scalability and Availability | Rich Media | Search | Security and Privacy |
| Semantic / Data Web | Social Networks and Web 2.0 | User Interfaces and Mobile Web |
|Web Engineering | WWW in Ibero-America | XML and Web Data |

| Developers Track | Panels | Posters | Tutorials | Workshops |

Internet Monetization

The Web has become as a major economic phenomenon, acting both as a conduit for traditional endeavours such as business-to-business and business-to-consumer commerce, and as an arena for specific economic activities such as Web advertising, digital payment systems, and bandwidths provisioning. The WWW track on Internet Monetization is a forum for theoretical and applied research related to web-specific economic activities. The track will be interdisciplinary in nature. Relevant topics include (but are not limited to):

• Advertising infrastructure: tools, platforms, networks, exchanges, automation, audience intelligence
• Computational advertising: sponsored search, content match, graphical ads delivery, auctions, targeting
• Digital payment systems
• Economic approaches to spam/fraud control
• Economics aspects of online reviews, reputations, and ratings
• Economics of information/digital goods
• Economics aspects of user privacy, data value, and control
• Electronic markets
• Intellectual property and digital rights management
• Internet auctions, markets, and exchanges
• Machine learning, data mining, search, auction theory, and user modeling as they relate to Internet monetization
• Monetizing digital media, user generated content, and the social web
• Monetizing the mobile Web
• Network neutrality and network pricing
• ROI framework and management tools
• User Experience Design aspects of Web Monetization mechanisms
• User behaviour analysis and web analytics for e-commerce

Paper formatting requirements are provided on the Submission page.

Track Chairs

• Andrei Broder, Yahoo! Inc, USA
• Ying Li, Microsoft, USA

Program Committee

• Deepak Agarwal (Yahoo! Research, USA)
  
• Eric Billingsley (Ebay, USA)
  
• Joan Feigenbaum (Yale University, USA)
  
• Anindya Ghose (NYU, USA)
• Arpita Ghosh (Yahoo! Research, USA)
  
• Jason Hartline (Northwestern University, USA)
  
• Ralf Herbrich (Microsoft Research Cambridge, UK)
  
• Thomas Hofmann (Google, Switzerland)
• Tao Hong (BaiDu, China)
  
• Geoff Hulten (Microsoft Corporation, USA)
  
• Mike Moran (IBM Research, USA)
  
• Moni Naor (Weizmann, Israel)
  
• Noam Nissan (Jerusalem/Google, Israel)
  
• Yan Qu (Advertising.com, USA)
  
• Robert Ragno (Medio, USA)
  
• AC Surendran (Microsoft Adlabs, USA)