Theme and Topics

The workshop is intended to cover a wide range of topics on online advertising, with a focus on research on targeting and ranking of relevant advertisements. The research should address problems faced by advertiser, end-users, advertising platforms, and the market. The topics range across the following themes:

• Ad relevance evaluation
• Query expansion
  rewrite
  augmentation for improved ad selection
• Semantic ad relevance improvements
• Personalization of ads
• User intent evaluation (including: commercial intent detection)
• Measures and metrics for online advertising
• Ad ranking, return on investment, and yield optimization techniques
• Web content analysis for ad selection (keyword extraction, categorization, and summarization)
• Behavioral targeting and retargeting for online advertising
• Detection of ad aggregator and spam advertisers
• Fraud and low quality traffic detection
• Video advertising and interactive ad formats
• Optimization for guaranteed delivery advertising
• Forecasting of click rates and impressions
• Advertising system performance and scaling
• Data sources for research
• Advertising in faceted search and category based ads
• Preserving user, advertiser and publisher privacy
• New auction and business models for online advertising