MobEA VI- Personal Rich Social Media

Beijing, China, April 22, 2008

Collocated with WWW2008 conference



Aim and Scope


2008 will be the "Mobile Eureka! Moment". With the Olympics just round the corner and the mobile market experiencing a phenomenal growth, we believe that WWW 2008 will truly be the climax and focal point in the midst of this mobile revolution. Mobile Web Initiative spearheaded by W3C is making a strong stand on how to realize the vision of pervasive mobile computing. Three screen services (TV, PC, Phone) are demanding new architectures to be developed. Furthermore, the need to go beyond technology, demands an embrace of the human-centric aspects of mobile computing. The objective of this workshop is to provide a single forum for researchers, sociologists, and technologists to discuss the state-of-the-art, present their contributions, and set future directions in Personal applications for mobile users with a focus in rich social media. W3C has started a number of initiatives along the direction of Mobile Web Best Practices, Device Description Working Group, Device Independence Working Group and others.


Topics of interest for technical papers and demos include, but are not limited to the following:

·         Mobile browser as a rich content creation environment

·         Convergence and emergence of Social Networking trends on the mobile

·         User Generated Content, content authoring from a mobile phone

·         Mobile browser as a rich application environment

·         Role of voice and multimodal technologies/applications

·         Mobile Ajax, JSF, SVG-T etc. What role do Ajax toolkits have to play in bringing rich experience to the mobile browser?

·         Models for rich media client (thin / thick)

·         Media adaptation and content filtering

·         Key rich media applications to leverage the development/use of mobile web in developing countries

·         Use of the mobile web and social media as a tool of political activism

·         Mobile gaming and location based services, mobile P2P applications

·         3D mobile technologies

·         Wireless/wireline convergence, IMS, seamless mobility, interactive mobile TV

·         VOIP, mobile rich messaging/advertising services and business models

·         Next generation IPTV service infrastructure and Cross Platform Services (e.g. 3 screen services (TV, PC, phone))

·         Experience for IPTV and socially aware mobile entertainment services

·         Emerging Mobile Rich Media and IPTV standards


Submissions will be solicited and all papers are subject to peer review. Each paper will be reviewed by at least two peers and their collective comments will be taken into consideration to decide paper acceptance. We will maintain a rather high level of importance on the technical feasibility of the proposed applications for a telecommunications carrier managed service or a premise-based enterprise deployment at large scale.


The topics of interest are particularly important for the Spring 2008 timeframe to align MWI with the users, the carriers/operators deployment strategies and of course the application/service providers. Our focus for this year is on mobile multimedia applications and services but with a personal and social aspect. Advanced mobile devices are in the market nowadays and the development of innovative applications is by no means an easy task. In this workshop we will use W3C recommended practices as part of the Mobile Web initiative to address issues relevant to rich media applications. Topics such as cross platform services and emerging mobile social networks are particularly interesting.


This conference will provide an international forum to discuss issues on emerging mobile applications both from a technical and business standpoint. The chosen mix of papers will attract a large community of mobile application providers. The targeted audience will range from developers and technical managers to business level executives, providing a good mix of talent.



Submissions will be evaluated according to the relevance and originality of the work and to their ability to generate discussions between the participants of the workshop. The format of submitted papers must follow the same style as regular WWW2008 papers WWW2008 proceedings format, including no page numbers. Position papers should be up to 4 pages in length and full papers up to 8 pages. Submissions will be handled by EasyChair. Include an abstract, five to ten keywords, and the corresponding author's e-mail address. At least one author of accepted papers must register for the WWW2008 workshop. Registration information will be available at the conference web site:


Submission Information and Requirements


Workshop submissions for WWW2007 workshops must be submitted via the workshop submission web site, All accepted papers for all workshops will appear in the conference CD handed out to all conference attendees. Workshop papers papers must be submitted as PDF documents. No other format will be accepted.



Important dates

February 18th 2008: Submission of full and position papers, NEW DEADLINE E XTENSION - February 22nd

March 7th 2008: Notification of acceptance

March 10th 2008: Camera-ready copies due

April 22nd 2008: Workshop day


Previous MobEA proceedings

MobEAV 2007 -

MobEAIV 2006 -

MobEAIII 2005 -

MobEAII 2004 -

MobEAI 2003 -


Organizing Committee Members

Rittwik Jana - Principal Member of Technical Staff at AT&T Labs Research. He received a B.E degree in electrical engineering from the University of Adelaide, Australia, in 1994. He received a Ph.D. degree from the Australian National University in 1999. He worked as an engineer at the Defense Science and Technology Organization (DSTO), Australia from 96 to 99 and as a member of technical staff at AT&T, New Jersey from 99 to date. His research expertise falls in the areas of IMS and mobile TV services, mobile middleware platform design, wireless channel modeling and interference cancellation techniques. He is a published author and has served as a reviewer and program committee member for numerous conferences and journals. He has also successfully organized five previous MobEA workshops at WWW, 2003-2007.

Daniel Appelquist - Daniel K. Appelquist is a Senior Technology Strategist working for Vodafone's Industry Initiatives and Standardization team, focusing on Mobile Internet topics. He represents Vodafone in the W3C and in the Mobile Web Initiative which he helped create, and within which he chairs the Mobile Web Best Practices Working Group. Before joining Vodafone, Daniel was a pioneer in the field of Web content, working with publishers in the mid-90s to put content online using SGML and XML. He is a published author, speaker on technology topics, evangelist, sometime CTO and dot-com refugee. Daniel also presented at MobEA 2005 and co-chaired MobEA 2006 and 2007.

Galit Zadok - Galit Zadok is an independent mobile strategist with extensive experience in the emerging technology marketplace. She has worked on early internet initiatives with the Environment Agency, McLaren F1, and MTV Networks; to whom she launched the first media rich internet presence in 1995 and continued advising throughout the 90s. Shifting to mobile web, she worked with Vodafone on their data services and future mobile content infrastructures, consulted iTouch PLC (a global market leader in mobile content), and EMAP PLC on mobile strategy across the group. Galit is currently involved with a Mobile Web start up which is gearing for launch.

Bin Wei - Bin Wei received the Ph.D. in Computer Science from Princeton University and has been part of the research community at AT&T Labs since then. He has been working in the areas of computer architecture, visualization, multimedia, and mobile computing. He has served as a member of the organizing committee and as a technical co-chair for a number of international conferences and workshops, also as a guest editor for technical journals. Currently, he is interested in the topics on novel applications and enabling technologies.



Rittwik Jana, Bin Wei

AT&T Labs Research

180 Park Ave

Florham Park, NJ, 07932

{rjana, bw}


Daniel Appelquist

Vodafone Group Services

The Connection, Newbury, Berkshire, RG14 2FN

United Kingdom


Ms. Galit Zadok,